We conceived Swirl
(over a couple of glasses of Champagne) because we truly enjoy wine.
Our mission was simple: to make the world of wine easy and fun for
everyone.
We're busy people and we know you are, too, so we published Swirl
in a format that was easy to read at home, to take on the road, or
bring
along to the wine shop. Our regular columns and feature stories were
based on topics that arose time and again in our conversations with
fellow wine enthusiasts.
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Wine is fascinating
in part because of its wonderful diversity, but it also can be
intimidating. We wanted to empower consumers who enjoy wine by
demystifying it for them. We wrote and edited Swirl to be
accessible and enjoyable for novices, while remaining useful and
informative to connoisseurs.
We began developing Swirl in 2002. We published our first issue
in March, 2003 and our last issue in March, 2005. 
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